Saturday, November 2, 2019

BOOK REVIEW FOR HOW LUCK HAPPENS


Like my book review on another book, The Power of Moments, at first glance – How Luck Happens –Using the Science of Luck to Transform Work, Love, and Life by Janice Kaplan and Barnaby Marsh, this book doesn’t seem to be a business book.  But its subtitle gives it away with the word “work” in its subtitle.

How does the subject of luck transform work in this book, you ask?  The answer lies in what we call luck, serendipity, chance, destiny, or even God in the subject of career moves.

There is no doubt in my mind, nor anyone else’s mind with any age or experience on them, that luck is an important component in a career move.  But as the co-authors state luck needs to be married with education, skills, and talent in order to succeed.

I may meet the Chief of Surgeons, along with the CEO of the hospital at a local charity event designed to raise money for the nonprofit hospital, but unless I have the education, experience, and a medical license, I’m not going to be offered that job I want as a surgeon at my local hospital.  But if I am an unemployed surgeon that attended this charity event in hopes of making good contacts that will lead to a job offer, then the authors call that “planned serendipity.” 

Planned serendipity is you planning to be at the right place, at the right time for the right reason, with the right education, talent, and experience. (And just to be clear with a license to practice medicine.)

Now this apparently random chance 30 years into your future isn’t known to you while you are in high school, planting the seeds of opportunity by getting good grades so you can clear an academic scholarship.  A scholarship that will enable you to become that surgeon. So according to the authors, you should also have a dose of optimism, and the expectation of continued good luck factored into the equation.

Author Barnaby Marsh, is an expert on the psychology of risk taking, and states in the book, “Opportunities are all around you; you just have to learn to see them,” he continues, “There are ways everyone can make themselves luckier.”

Janice Kaplan, Barnaby’s co-author, also knows a thing, or two about luck, as a former television producer, and bestselling author of The Gratitude Diaries.

In her line of work as a television producer, she quotes Seneca, the ancient Roman philosopher “Luck is what happens when preparation meets opportunity.”  Ancient wisdom.  She gives countless anecdotal examples of previously unknown television, Broadway, and movie stars being in the right place, at the right time in order to be “discovered.”  But she states before being discovered, you have to have taken steps to develop that talent, move to Hollywood, or New York, and get out in public.  You have all heard of the countless examples of waitresses, and waiters being discovered. Trained actors out in public making a living, expecting to be discovered. These stories are legendary.  Ms. Kaplan states that the necessary elements are being open to opportunity, being willing to take risks, optimism, and an ability to think differently from others.

According to the book, this works in the dating life as well. I remember as a young teen, Mom always wanted me to dress well, and put on make-up before I went out as “I might meet a nice boy, and should make an impression.” Shy, Dad wanted me to open my mouth, next time I met a nice boy. The authors also give numerous anecdotal examples of acquaintances who serendipitously met the love of their lives. Looking and sounding good in public, I might add.

It might sound like I totally loved the book, but not necessarily, I gave it 3 stars on Amazon. The main issue I have with the book is the words in the subtitle, “Science of Luck.”  There is very little science in this book.  The Scientific Method was not followed. Asking a question, conductiong background research, constructing a hypothesis, testing a hypothesis by experimentation, analyzing the data, sharing the results, and drawing the conclusion. Scientific Steps in the Scientific Method, not respected.


Their science consists of anecdotal evidence from acquaintances, historically known information, and surveys.  Surveys which ask, “Were you lucky when you met this spouse?”  “Were you lucky when you got this job?”  How did they choose the participant for these surveys?  How did they test the results?  How did they define luck?  Where were these surveys published? We don’t know. The annotations about the surveys were unhelpful, poorly written, very unclear, and vague.

You can easily see the holes in those questions.  No matter how serendipity played a role in meeting the participant’s spouse, if you were in the middle of a nasty divorce at the time the question was asked the resounding answer would be, “No!!!.”  You may have had 25 years of gloriously faithful wedded bliss, producing 5 children, and 25 grandchildren, but if your husband had just ran off with his secretary, this would indeed put a damper on the question.

You may have experienced an exceptional “discovery.” But the moment the question survey was asked, you were in a middle of a spiritual mid-life crisis.  You may have had many fulfilled years working as a serious Broadway star, but was fed up with the superficiality, and fame of stardom, and was planning to run off and become a Buddhist monk in Tibet on some mountaintop half way across the world.  You answer would also be a resounding, “No. I was not lucky.”  Even if your career money, was paying for that Tibetan trip, and you were renting out your mansion while you were gone.

Surveys are not really scientific.  They are subjective.  The answers depend on the participants’ beliefs, and moods at the time. They really can’t prove a thing.  Janice Kaplan is an author, and television producer, not a psychologist, or sociologist, an even a labor economist.  Barnaby Marsh may be working as a labor economist, but was educated as a biologist.  But anecdotal evidence, surveys, ancient philosophies, and even legends can work as historical empirical evidence. Instead of the Science of Luck in the subtitle, I would have used the History of Luck.

Another issue I have with the authors is how they necessarily define luck. Jesus said, “What profit is there in this life, if you can gain the whole world, and loose yourself in the process? Matthew 16:26. So is Kanye West lucky because he found Jesus, or is it because he married Kim Kardashian, and became a famous rapper, father, and fashion designer?  Or could his luck be because his national platform can help Kanye spread the Gospel, especially among his famous peers?  Perhaps his luck contains all of this?

So who can benefit from this book?  How about a teen with Hollywood stars in her eyes?  She believes she is entitled to that Hollywood fame without any of the hard work, and study that goes with it. Luck alone will suffice.  Or maybe even a college school quarterback thinking he has to play for the NFL, and neglects his studies.  My former boss, a high school football star who was injured in his senior year of high school thus losing his athletic scholarship, considers himself very lucky indeed.  He wouldn’t have met his loving wife, worked in a career he loves with children at a nonprofit Christian children’s home, and concentrated on his studies, if he went down that other road. His relationship with others, and His Lord grew out of that misfortune event.

So I would highly recommend this book to the young among us.  What experience only can buy, this book may just open the eyes to what youth lacks. So parents get this book for your high school, and college senior.

For adults, this is a book to see your life steps differently, and to be more grateful for the twists, and turns you took along the way to get to where you are now.  To be more grateful for the chance meetings, and serendipitous opportunities that God gave you along the way. Gratitude is what Janice Kaplan, New York Times Bestselling Author of The Gratitude Diaries emphasizes in the book, How Luck Happens – Using the Science of Luck to Transform Work, Love, and Life.  No wonder it seems almost like a sequel to her book entitled, The Gratitude Diaries. And she used her friend, co-author, and business associate, Barnaby Marsh, who, by the way, she had met serendipitously, to help her spread her message about how good luck happens along life’s highways, and how to be grateful for those happenings. I think I was lucky to have found this book in my local library.  Checked it out, and read it for free. Not sure I would have paid for it however. At my age, I already had learned the life lessons this book espoused. The hard way. I lived it.


How Luck Happens – Using the Science of Luck to Transform Work, Love, and Life, Janice Kaplan, and Barnaby Marsh, Dutton, Imprint of Penguin Random House, New York, New York © 2018

Tuesday, October 29, 2019

BOOK REVIEW - THE POWER OF MOMENTS


Chip, and Dan Heath, two brothers, who amazingly live on 2 different coasts somehow managed to get together to write The Power of Moments – Why Certain Experiences Have Extraordinary Impact.  At first glance, this book doesn’t seem to be a business book, so why would I review it on this site? Well, you’re wrong; it is a book about Business.  They do claim to teach one how to create moments in one’s personal lives, such as birthdays, confirmation, wedding, anniversaries, and bar mitzvahs, but they also discuss how to create special, and memorable “work” moments both for a company’s employees, and its customers.  They discuss onboarding of new employees, and creating special “moments” of customer contacts.  However, they do warn about overdoing it. Not every single moment at work can be an extraordinary memorable experience, because then the moment is not out of the ordinary; it’s just ordinary.  You can’t have highs without the lows. You can’t celebrate every employee’s arrival at work in the morning with a cheer, and a song.  That’s just going overboard.

What do they advocate celebrating?  The onboarding, and training experience, the promotions, and special customer interactions, such as the one millionth customer, etc.

How do they create these moments?  By incorporating certain characteristics, such as elevation (building peaks, breaking the script), insight (trip over the truth, stretching for insight), pride (recognizing others, multiplying milestones, practicing courage), and connection (creating shared meaning, deepening ties, making moments matter) embedded in these special moments.  Extraordinary life changing moments according to the authors have all of these elements.  Businesses rarely incorporate all of them.  Religious rites will try to hit them all. Think of your wedding, confirmation, or bar mitzvah.  After all, didn’t it have a lot of these characteristics?

Although businesses may not incorporate all of them, think of your own business activities. You can see where celebrating onboarding training with a graduation cake, party, and a congratulatory song can encourage the characteristics of pride (recognition, milestones), and connection (shared meaning, making moments matter).

Breaking the customer service script, (elevation) can come with a personal touch to the conversation, and can offer a surprising lift to a customer’s day. Such as fawning over a customer’s pet, while they are buying dog food, etc.  The customer feels more than just a consumer with a wallet.  Although the authors do warn about overdoing this one.  Too much syrup, and too many special moments dilute the specialness.

When work becomes one party, and celebration after another, there are no special moments for the employee.  For an adult, a Spirit Dress-Up Day for contact center employees that happens every day can just seem like you’ve suddenly been transported back in time to your high school. Reliving your youth is not necessarily, a good thing.

If a customer just wants his customer service issue handled, and not a new best friend, he may resent the sugar, if his problem was never resolved.  If you loose his dog food in the mail, and Fido is hungry, all the fawning over his pet, won’t make the customer or his dog feel better, and would probably just aggravate your customer.

Stretching for insight, an employee during career development day after hearing many speeches about moving up the corporate ladder can become encouraged and motivated to work harder.  However, once he realizes that there’s no more room on the ladder, he can also easily become disillusioned. 

You can apply this concept to your personal life as well.  Your 3 year old’s birthday party would be a big hit with baby elephants, but just think if you celebrated his birthday every day of the year. Baby elephants wouldn’t seem like such a big deal, would it?

In conclusion, this book offers an insightful view of how to create highly memorable moments for employees, and customers alike without going overboard.  I recommend it for any establishment.

And P.S., it can also help you plan one hell of a birthday party for your little tyke too!

ThePower of Moments - Why Certain Experiences Have Extraordinary Impact, Chip Heath, Dan Heath, Simon and Schuster, New York, NY, © 2017.